Testaankoop
Digital Companion

Client

Testaankoop

Industry

Services

Turning complex product choices into instant personalised member value

With consumer expectations evolving fast and digital alternatives multiplying, Testaankoop/Testachat needed to rethink how it delivers value to its members.

The mission was clear: how do we make decades of independent product testing expertise instantly useful, more intuitive, and more relevant in daily life? Together, we created a focused, scalable and AI-driven experience that turns Testaankoop/Testachat’s own verified test data and expert insights into personalised decision guidance. Instead of generic answers or open web sources, members are guided by trusted, internal knowledge. This, to transform the A-line from static lists into a smart, personal companion that highlights only the highest-scoring and most reliable choices.

Opportunity

The Members’ Perspective

Consumers face endless, contradictory information when choosing household products.

The value of a paid membership isn’t always clear when free alternatives exist everywhere.

People expect personalised, fast recommendations rather than long, tedious reports.

Within the A-line, they want simple guidance, confidence, and clarity at the moment of choice.

Testaankoop/Testachat’s rich testing expertise wasn’t yet accessible in a modern, effortless way.

Testaankoop’s Perspective

The organisation needs to strengthen the perceived value of its subscription model.

A fragmented digital ecosystem with separate apps made innovation difficult.

The A-line, a key product line across four countries, lacked a unified user experience.

Instead of rebuilding everything at once, we defined a killer feature together to move the needle.

A scalable, AI-led experience could become the foundation for future consumer iterations.

solutions

Introducing “Ollie”: Instant, personal advice for members

A future-proof vision  for the A-line

Defined how members should explore, compare and choose products more intuitively.

Shifted from long reports to fast, guided recommendations.

Identified one high-impact feature to surface membership value immediately.

Aligned all A-line teams behind one shared product direction.

Conversation-first

Members start by asking about any A-line category (e.g. robot vacuums).

Ollie loads the relevant Testaankoop/Testachats test data.

Asks 1–3 simple questions (budget, household needs, preferences).

Designed to gather only the essentials while keeping the flow effortless.

Smart product recommendations

Delivers top product matches within seconds.

Explains clearly why each product fits the member’s needs.

Shows strengths, weaknesses and key test insights.

Supports natural refinements (“cheaper option?”, “more durable?”, “quieter?”).

A modular framework scalable towards other product lines

First launched on Testaankoop/Testachats (Belgium).

Built as a reusable component for European sister organizations.

Flexible across languages and category differences.

Includes strong safety, transparency and AI guardrails.

Scaling easily towards other product domains.

Future-proof  agent  architecture

We built Ollie on a composable, AI-ready architecture that connects Euroconsumers’ structured product data with a fast, reliable conversational intelligence layer.

The assistant runs as a reusable front-end component integrated directly into the Testaankoop/Testachats platform, powered by secure APIs that handle data retrieval, recommendation logic and safety validation. This setup keeps the experience lightweight for members, easy to maintain for teams, and ready to scale across all Testaankoop/Testachats countries without duplicating code or infrastructure.

outcomes

Delivering real value

85%

portal user satisfaction

68%

B2C NPS-rate

75%

digital claims adoption

For visitors

Members now experience Euroconsumers’ testing expertise through simple, personalised conversations. Ollie reduces confusion, saves time, and helps people choose products with more confidence. The membership feels more tangible, more relevant, and more useful in moments that matter.

For Batibouw

Ollie provides a scalable, AI-native foundation for the future of the A-line and beyond. It strengthens their value proposition, creates cross-country alignment, and offers a realistic path toward a more unified ecosystem. This focused step forward accelerates long-term innovation while delivering immediate, visible member value.

At Testaankoop, we're committed to empowering consumers with clear, reliable information. This digital companion helps us deliver on that promise, offering personalized advice and simplifying complex choices based on our catalog of data and strong expertise.

Arnaud Massaert - Group Manager Digital Excellence & Innovation