BATIBOUW
Digital Companion

Client

BATIBOUW

Industry

Event & Real Estate

Three gray rounded squares with questions in bold about home renovation decisions: replacing sockets or painting wall first, temporary lighting options when disconnected, and filling old screw holes neatly. Below is a white text input box with a partially typed question about preparing for painting after wallpaper removal and a dark round send button with an upward arrow.

Turning a 9-day Fair into a 365-day Renovation Platform

BATIBOUW, Belgium's largest consumer construction and renovation fair, was facing an existential challenge in a digital-first world. With shifting visitor expectations and seasonal relevance fading, the mission was clear: transform BATIBOUW from a once-a-year event into a continuous digital engagement platform, a year-round companion for renovators and homebuilders.

As their end-to-end strategy, design, and technology partner, we helped rethink BATIBOUW's role in the customer journey, crafting a scalable, personalized platform that turns visitors into engaged users and advertisers into long-term partners.

Opportunity

The visitor's Perspective

Renovators are overwhelmed by a flood of scattered, conflicting information.

There’s a need for a single source of truth, from technical advice to financial and energy options.

Visitors want to co-create their journey, not just consume content.

They’re looking for tools to save ideas, track deals, and plan smarter.

A helpful assistant can guide them through complexity, step by step.

Younger generations face new barriers to renovation, from affordability to complexity, and look for accessible, digital-first guidance.

BATIBOUW’s Perspective

Post-COVID, physical fair attendance has declined, but renovation decisions happen all year long.

Too much focus is placed on one week of the year, leading to seasonal pressure for visitors and advertisers.

There’s an opportunity to spread engagement over time, aligning with real-world building cycles.

A digital platform allows for better lead generation, continuous B2B exposure, and improved audience targeting.

A fair-only ROI model is outdated, a digital-first funnel brings long-term value.

The fair and the app are two complementary channels: one focused on physical experience, the other on continuous, digital interaction.

Continuous guidance

Opportunities across  the renovation journey

solutions

A year-round companion for renovators and homebuilders

Smart Onboarding & Personal Profiles

Guided profile set-up to tailor content and recommendations.

Personalized renovation journey based on user goals and interests.

Reliable & Verified Content

Curated content feeds with suggested articles, tools, and advice.

Save-for-later functionality to create personal renovation boards.

AI-powered deal finder, BatiBot, suggesting relevant promotions.

Fair Mode & Event Features

Dedicated fair mode transforming the app into a live event companion.

Exhibitor planning tools and real-time nudging during the fair.

Multilingual support and GDPR-compliant profile management.

Partner & Deal Discovery

Deal explorer connecting users with fair promotions and partner offers.

Partner profiles and contact tools for continuous engagement.

Add to Saved Projects

Users can create and name their own renovation projects, from “Seating area” to “Garden & terrace.”

Each project bundles articles, promotions, and inspiration in one place, a personalized workspace for every idea.

It turns scattered research into a structured, visual journey, making it easier to plan and share progress.

24/7 support with Batibuddy

AI-powered chatbot designed to guide users through their renovation journey and give real-time assistance

Smart Q&A: Batibuddy remembers user preferences and answers questions, recommends relevant content, and connects users to exhibitors and partners based on their needs.

Seamless Integration: Syncs with saved content, fair mode, and deal explorer to offer a unified experience.

Composable architecture

To make the platform simple for visitors and efficient for the Batibouw team, we built everything on one codebase powering all channels.  This keeps content and features consistent and easy to update across touchpoints. 

An integrated AI assistant answers practical renovation questions, combining Batibouw’s expertise with trusted external sources to give visitors clear, reliable guidance when they need it.

outcomes

Delivering real value

85%

portal user satisfaction

68%

B2C NPS-rate

75%

digital claims adoption

For visitors

For renovators, Batibouw is no longer just a fair, it’s a digital companion that grows with every idea, project, and plan. From inspiration to execution, users can organize their renovation journey, save discoveries, and get guidance that’s always available, whenever and wherever they build.

For Batibouw

For Batibouw, this platform marks a shift from event organizer to always-on ecosystem. The fair and app now work hand in hand - physical meets digital - to drive year-round engagement, deliver measurable ROI, and strengthen Batibouw’s role as the trusted hub for renovation in Belgium.

“With this collaboration, we’ve transformed Batibouw from a 9-day event into a 365-day digital companion. It’s a strategic reinvention, built not just with vision, but with executional excellence. This is the new Batibouw: always on, user-first, and future-ready.”

Joan Condijts